About

     My journey into multimedia began in 2004 as a Media & Technical Apprentice at Sidewalk Labs, where I learned the ins and outs of audio and video production, graphic design, and storytelling. This was an era of transition—the shift from analog to digital media was reshaping the industry, and I was at the heart of it.

    Navigating this change, I mastered the art and craftsmanship of traditional media, while embracing the unparalleled precision of the digital era. By blending the tactile depth of film, print, and analog editing with the efficiency and innovation of digital tools, I found a balance that honors the past while pushing creative boundaries forward. Today, that fusion of classic technique and modern technology defines my approach to storytelling, branding, and design.